Audience Opinion Piece

4th MX.0 Southeast Speaker Interview | Tolla Cherwenka

Please can you give a summary of your role and main responsibilities?
As a Technical Leader Principal Solution Architect Strategist at AWS, I lead initiatives that transform the digital landscape for automotive and manufacturing organizations. My role centers on crafting comprehensive strategies that blend AWS and partner technology with business objectives, focusing on enhancing customer experiences and optimizing operations through innovative cloud solutions.

At the forefront of my work is the integration of Generative AI Holograms technologies to create intelligent avatars that are transforming manufacturing and supply chain management. These avatars serve as virtual experts, providing real-time insights and decision support across the entire operational spectrum. Leveraging these advanced AI capabilities, I design end-to-end customer journey solutions that bridge the gap between digital interfaces and physical manufacturing processes, creating a cohesive and intuitive experience for both operators and end-users.

My strategic approach involves architecting AWS infrastructures that enable predictive analytics, smart manufacturing capabilities, and automated supply chain optimization. The Generative AI avatars I develop act as intelligent interfaces, offering personalized guidance and continuously adapting to evolving manufacturing scenarios and supply chain dynamics. This integration of AI not only enhances operational efficiency but also provides a more engaging and responsive customer experience.

In my capacity as a Principal Solution Architect Strategist, I harness the full potential of AWS's service portfolio to craft scalable, secure, and efficient solutions that drive Industry 4.0 initiatives. My strategies encompass the design of intelligent systems that monitor and optimize production processes, predict analytics needs, prescriptive responses and enhance supply chain visibility. These solutions are integrated with customer-facing platforms, creating a unified digital ecosystem that spans from initial customer interaction through manufacturing execution to final delivery.

My focus on digital transformation extends to implementing smart manufacturing strategies that utilize IoT sensors, machine learning, and real-time analytics to create adaptive, responsive production environments. The integration of Generative AI avatars enables more intuitive human-machine interactions, facilitating better decision-making and more efficient operations across the entire manufacturing and supply chain ecosystem.  


Looking back at your career trajectory, how have your role and responsibilities evolved in response to the increasing digitization of manufacturing?
Throughout my career trajectory, I've witnessed and actively shaped the evolution of manufacturing from traditional processes to today's digital-first paradigm. Starting with my early experience writing algorithms at age 15 in Seoul, I've consistently been at the intersection of business and technology transformation.

The most significant evolution in my role has been the shift from implementing isolated technological solutions to orchestrating comprehensive digital ecosystems. In the early days, my focus was primarily on specific technical implementations. However, as manufacturing became increasingly digitized, my responsibilities expanded to encompass the entire digital thread - from product conception through the complete lifecycle.

A pivotal transformation in my career has been leading the integration of advanced technologies like IoT, AI, and analytics into traditional manufacturing environments. This evolved into developing smart factory solutions that leverage real-time data for predictive analytics and automated decision-making. My role grew to include creating strategies for implementing digital twins, enabling virtual simulation and optimization of manufacturing processes before physical implementation.

In recent years, my responsibilities have centered on architecting end-to-end digital transformation strategies. This includes developing frameworks for data interoperability, implementing machine learning solutions for process optimization, and creating digital platforms that connect design, manufacturing, and customer experience. I've focused particularly on leveraging Generative AI to create intelligent systems that can predict analytics needs, prescribe responses, optimize production schedules, and enhance supply chain visibility.

The increasing digitization of manufacturing has also led me to focus more on change management and workforce development. As manufacturing facilities become more digitally sophisticated, I've taken on the responsibility of helping organizations bridge the skills gap, developing training programs for new digital tools, and creating frameworks for continuous learning and adaptation to new technologies.

Today, my role continues to evolve as I lead organizations in implementing Industry 4.0 initiatives, focusing on creating integration between physical and digital systems while ensuring that these transformations deliver tangible business value and maintain competitive advantage in an increasingly digital manufacturing landscape.

Why do you support the 4th MX.0 Southeast event and what are you hoping to take away from the conference?

As a Principal Solution Architect Strategist at AWS, I enthusiastically support the 4th MX.0 Southeast event as it perfectly aligns with my mission of driving comprehensive manufacturing innovation across people, processes, and tools while addressing one of the industry's most pressing challenges - attracting and retaining talent in the digital age.

My focus is on leveraging cloud technologies and generative AI to transform manufacturing operations holistically. I'm particularly excited to share how we’re implementing intelligent agents and advanced technologies to revolutionize manufacturing environments while simultaneously creating engaging workplaces that appeal to next-generation talent.

At the conference, I look forward to discussing my integrated approach that combines:

  • Generative AI intelligent agents for decision-making automation and optimization
  • Digital twins and holograms for enhanced visualization and simulation
  • Advanced supply chain visibility tools for end-to-end transparency
  • Immersive training environments using AR/VR technologies
  • AI-powered predictive and prescriptive analytics
  • Cloud-based collaboration platforms for remote operations
  • Digital knowledge management systems for expertise retention and transfer

MY solutions are designed to create a seamless, intelligent manufacturing ecosystem that not only enhances operational efficiency but also transforms traditional manufacturing roles into exciting, high-tech positions. Implementing these technologies help manufacturers build digital-first cultures that attract tech-savvy professionals while ensuring existing employees have clear paths to upskill and grow in their careers.

The event's focus on IoT, AI, and robotics perfectly complements my approach to manufacturing innovation. I'm eager to share how I am using these technologies to create more adaptive and responsive manufacturing systems, including applications in predictive analytics, prescriptive responses quality control, and dynamic production scheduling.

During the factory floor tours, I look forward to observing real-world applications of advanced manufacturing technologies and discussing how different companies are addressing workforce development challenges. These observations will be valuable in refining our approach to technology integration and talent development.

From this conference, I aim to:

  • Share insights about emerging trends in manufacturing technology and workforce development
  • Share successful implementations of our comprehensive solutions
  • Share ways to help manufacturers become more attractive employers
  • Build partnerships to collectively address the industry's technological and talent challenges
  • Identify opportunities for innovation in both operational and workforce solutions

My participation will contribute to ensuring that my solutions continue to evolve and meet both the technological and human capital needs of the manufacturing industry. Sharing experiences and best practices about how they can accelerate digital transformation in the Southeast's manufacturing sector while positioning manufacturing careers as highly desirable professional paths for current and future generations.  

My participation will contribute to ensuring that solutions continue to evolve and meet the changing needs of the manufacturing industry, supporting the broader goal of accelerating digital transformation in the Southeast's manufacturing sector through a holistic approach that encompasses people, processes, and tools.

Tolla Cherwenka

By Tolla Cherwenka, WW Tech Lead, Digital Customer Experience, AWS

Tolla Cherwenka, a technology industry veteran with over 25 years of experience, has held leadership roles at AWS, IBM, TSYS, and Lockheed Martin. As AWS's Global Technical Strategy Leader, she develops innovative strategies driving global objectives for automotive and manufacturing customers. Her groundbreaking work includes leading the development of humanoid AI robots for autonomous warehouse management, disaster response, and hazardous material handling.

As Principal Solution Architect, she created technical solutions for automotive giants like BMW and Mercedes-Benz. At IBM, Tolla was a Worldwide Thought Leader and Architect, spearheading the Smart Cities Challenge initiative, which included advancing autonomous vehicle capabilities in urban settings.

Throughout her career, Tolla has consistently demonstrated her ability to drive digital transformation. Her expertise spans software development, enterprise architecture, and technology strategy, positioning her as a key player in shaping the future of technology, particularly in the automotive and urban technology sectors.